Does Amazon Price Match? Amazon Price Match Policy (Update 2025)
Introduction
Amazon is the world's largest online marketplace, famous for its vast selection, competitive pricing, and convenience. But a common question from shoppers remains: does Amazon price match? With major retailers like Walmart, Best Buy, Target, and Home Depot offering price match guarantees, consumers want to know whether Amazon follows the same policy — especially when prices drop shortly after a purchase.
In this comprehensive 2025 guide, we'll explain everything about Amazon's price matching policies, explore how Amazon's pricing system works, and compare it with other retailers' price match guarantees. We'll also cover smart ways to ensure you always pay the lowest price, even if Amazon itself doesn't officially match prices.
Amazon Price Match Policy (2025 Update)
Does Amazon Price Match?
No, Amazon does not offer a traditional price match policy. Unlike stores such as Target or Best Buy, Amazon does not refund you if you find a lower price elsewhere after your purchase. This means that if Walmart or another online store offers a lower price, Amazon will not adjust your order retroactively.
Why Amazon Doesn't Offer Price Matching
Amazon's pricing model is built on dynamic pricing, meaning prices change frequently — sometimes multiple times per day — based on demand, competition, and inventory. Offering price matching would make managing these fluctuations nearly impossible.
Amazon focuses instead on maintaining consistently low prices through automation and algorithmic pricing, rather than manual price adjustments.
Can You Price Match on Amazon?
How to Find the Best Price on Amazon
Even though Amazon doesn't officially offer price matching, there are several ways to make sure you're getting the best price:
- Track price history using tools like CamelCamelCamel or Keepa.
- Set price alerts to get notified when an item drops in price.
- Check third-party sellers on Amazon — many list lower prices than Amazon itself.
- Use browser extensions like Honey or PriceBlink to compare prices instantly across multiple websites.
Price Drop Refunds: Does Amazon Price Match After Purchase?
In the past, Amazon offered post-purchase price adjustments for certain products, but this policy ended years ago. As of 2025, the only exceptions are televisions, which sometimes qualify for a 7-day price drop refund depending on seller and policy.
If the price of your item drops after you buy it, you can:
- Return the item within 30 days (if eligible) and repurchase it at the lower price.
- Contact Amazon customer service and request a goodwill adjustment — this works rarely but can succeed occasionally.
Amazon vs. Other Retailers: Who Price Matches Amazon?
| Retailer | Do They Price Match Amazon? | Conditions |
|---|---|---|
| Walmart | ✅ Yes | Must be identical item sold and shipped by Amazon. One online match per day per customer. |
| Target | ✅ Yes | Price must be verified from Amazon.com (not third-party sellers). Available in-store and online. |
| Best Buy | ✅ Yes | Price match applies to items sold by Amazon.com (not marketplace sellers). Must request at time of purchase. |
| Home Depot | ✅ Yes | Price match applies for identical items sold and shipped by Amazon. In-store and online verification required. |
| Lowe's | ✅ Yes | Matches prices with Amazon.com for identical, in-stock items. |
| Costco | ❌ No | Does not match competitors, including Amazon. |
| Apple | ❌ No | Does not match Amazon prices. |
| Staples | ✅ Yes | Price matches Amazon.com (excluding marketplace sellers). |
| Kohl's | ✅ Yes | In-store only; Amazon.com must be the seller. |
| GameStop | ❌ No | Does not officially price match Amazon. |
Stores That Price Match Amazon
If you're looking to take advantage of Amazon's prices, shop at retailers that will honor Amazon's lower price. Popular options include:
- Best Buy
- Target
- Walmart
- Home Depot
- Staples
- Lowe's
- Kohl's
Does Walmart Price Match Amazon?
Yes, Walmart does price match Amazon.com, but only for online purchases and only when the item is sold and shipped directly by Amazon. In-store Walmart locations no longer offer price matching.
Does Target Price Match Amazon?
Yes. Target will match the price of an identical item found on Amazon.com within 14 days of purchase. The process can be done in-store or through Target's customer support.
Does Best Buy Price Match Amazon?
Yes, Best Buy offers price matching against Amazon.com for new, identical items. The product must be available and sold by Amazon, not third-party sellers.
How to Price Match on Amazon (Indirectly)
Even without a formal price match policy, there are still workarounds to make Amazon match prices indirectly:
1. Report a Lower Price
When you find an item cheaper elsewhere, scroll to the product detail page and click “Report incorrect product information” → then select “Found a lower price”. This doesn't guarantee an immediate match, but it alerts Amazon's pricing algorithms.
2. Use Price Tracking Tools
Install Chrome extensions or visit price tracking websites. They show price history charts and help you buy at the lowest possible price.
3. Combine Coupons and Promotions
Amazon occasionally issues Lightning Deals, Coupons, and Prime Exclusive Discounts. Combining these can often beat competitor prices even without a formal match.
Amazon Price Matching Alternatives
If your goal is to ensure you always get the best deal, here are alternatives to Amazon's nonexistent price match:
1. Use Credit Card Price Protection
Some credit cards (like Citi or Chase) offer price protection, meaning if an item's price drops within a set period, you can request a refund for the difference.
2. Use Cashback and Reward Extensions
Use browser add-ons like Rakuten or Honey Gold to earn cash back on Amazon purchases, effectively reducing your cost.
3. Monitor Lightning Deals and Prime Day
Amazon's Prime Day and Black Friday events feature huge discounts — often cheaper than any price match could offer. Plan purchases around these sales when possible.
Amazon Price Match FAQs
Does Amazon Price Match Walmart?
No, but Walmart does match Amazon's prices (online only).
Does Amazon Price Match Target?
No. Target matches Amazon, not the other way around.
Can You Price Match on Amazon?
Not officially, but you can use price trackers, request refunds, or re-order items when prices drop.
Does Amazon Price Match After Purchase?
Not generally, except occasionally for TVs. Otherwise, use the return-and-rebuy method within 30 days.
Does Amazon Price Match Itself?
No. If a third-party seller offers a lower price, Amazon won't adjust the price of an Amazon-sold item.
Video: Does Amazon Price Match?
Resume: Is Amazon Price Match Worth It?
While Amazon does not have an official price match policy, its constantly fluctuating prices, advanced algorithms, and competitive ecosystem mean you're already getting some of the lowest prices online.
For buyers who want to ensure they never overpay:
- Track prices using tools like Keepa.
- Take advantage of competitor price match policies (Target, Best Buy, Walmart).
- Time purchases around big sales like Prime Day.
In 2025, the smartest strategy isn't waiting for Amazon to price match — it's using the data and timing to make Amazon's pricing system work for you.